5 tips to ensure that the design of your website is an effective lead generator

Changing your good-looking website to high performance lead generator

A good web design is vital for any organization. Your online presence is your showcase. It's the way many of your potential customers will interact with your business. However, having a well-designed website with good looks is not enough. You must make sure that your website works for you as an effective lead generator. That is bringing you the sales you need. Poor web design is inexcusable. Too many companies have an online presence that does not interact with the right target audience, is outdated or is incorrect. Take a look at their website and ask yourself. Would this attract you to commit to your organization? Was your online content created with the conversion of lead into your heart?

Web design for search optimization

In the past, your website could be used as a passive entity. Somewhere you could describe your company. Expect users to read and absorb information about your company before committing to you. Now you need to relate to your potential client more directly. You must commit to your specific situation and address your needs directly. Provide quick routes to conversion. First, you must ensure that your web design is built with the search engines in mind. Without this your potential clients can not find you. Search engine optimization (SEO) should be a key part of your inbound marketing strategy. People who are committed to your site from a search are considerably more likely to be receptive to your products and services. You should make sure that you have done everything possible to capture and search relevant search phrases. SEO is more powerful than other forms of targeting. The research conducted by imforza.com has shown that more than 70% of users ignore the ads placed in the search results. Favoring the so-called 'organic links' instead. The most you can do to make sure that you figure in the organic results is vital. To create an effective SEO, you need to know and define your target audience. Your age, gender and education and why you need your product or service. From this, you can target specific keywords and make sure your line reflects them. This is not a case of sowing your site with keywords. Search engines have evolved from being simple robots to advanced artificial intelligence. They look for high quality content. You must ensure that your titles, headings and descriptions are accurate and reflect your keywords. You must have high quality content and updated periodically that includes the keywords. This should include blogs and articles.

Ensuring that your web design delivers leads

Once you know that your site can be found. You should make sure you are involved with the visitors and convert them into potential customers. Here are five main tips so your site can generate leads.

1. Ready to land

The average user of the web has a short attention span measured in seconds. It is for this reason that you should consider using a landing page. A landing page is the first page a visitor sees when they arrive at your site. You should respond quickly to the questions you will be considering:

You can create a landing page that involves the visitor with a simple description of your product or service: the "offer". This should be simple with a minimum clear content that gives them value and a clear call to action. The call to action is a form that captures the details of the person, such as their name and email address. It allows them to participate immediately and allows you to capture them as an advantage. You can consider an offer as a discount for your first purchase or download, for example, an electronic book that offers value.

2. Let people know who you are.

Make sure you have your phone number and address on the list. This will not only add the security that this is a real website. It will also allow the person to visit your location. Many searches on smartphones for local suppliers. Demonstrating that you are local can increase commitment.

3. Make sure your web design is compatible with mobile devices

It goes without saying that the mobile internet is massive. Despite this, there are still many sites that can not be effectively viewed on a mobile device. If a user can not read a site on their phone or tablet, they will go and find the next one they can! Do not lose potential leads for something as simple as having an effective mobile site.

4. Offer testimonies and comments.

People should know that it offers excellent service and that you can trust. One of the best ways to demonstrate this is to have reviews on your website. These could be testimonials that you get from your customers. Or reviews on third-party sites, including TripAdvisor or Trustpilot. This can show that not only are you saying that you do a good job, but this is demonstrated by satisfied customers.

5. Monitor and analyze your site regularly.

The internet does not stop. You must ensure that you are running effective analytical tools to track your target audience. Where are your potential customers generated and what are the most effective keywords? In this way, you adapt and update your SEO strategy and content to make sure it remains effective.

Web design of the professionals

If you need to review your presence online, you need look no further than the professional and friendly Brain Studioz team. They are specialists in the creation of high-performance sites using the latest technologies. Your professional team of web designers, developers and SEO specialists can help you create a unique online presence. A site that attracts potential customers and exceeds your expectations. Get in touch with your team today to receive a chat, a free consultation and a free web design budget. Let Web Choice UK take your business to the next level.